Why Cunard is Hiring a Celebrity Stylist to Pack Your Suitcase for You
Cunard is partnering with celebrity stylist Micaela Erlanger to offer a pre-voyage styling service that focuses on what guests wear during their trip. The service is available to passengers staying in Queens Grill and Princess Grill Suites on voyages departing between May 15, 2026, and April 15, 2027.
It’s structured in layers that begin before departure, so it’s not a casual add-on. Every eligible guest receives a complimentary digital style guide curated by Erlanger, with outfit ideas tailored to climates, onboard events, and different moments during the voyage.
Guests who want more control can pay for virtual styling sessions to plan outfits in advance. A limited number of in-person consultations are also available at Erlanger’s New York studio to offer a more hands-on approach for travelers who want every detail locked in.
Fashion Is Central to Cunard’s Identity
Fashion has long been part of Cunard’s identity, going back to its transatlantic crossings when dressing for dinner and evening events was expected. That tradition continues on modern voyages, where gala nights and formal settings still play an important role onboard.
The partnership with Micaela Erlanger fits directly into that legacy. Erlanger has worked with high-profile clients on red carpets and at global events, and her approach focuses on creating polished looks tailored to specific occasions. That aligns with Cunard’s long-standing idea that travel itself is an event, not just transportation.
Cunard’s ships have hosted figures like Elizabeth Taylor, Audrey Hepburn, and Princess Diana, which helped shape its reputation as a place where style is just as important as the itinerary.
A Cruise That Feels Like a Cultural Event
Image via Wikimedia Commons/Dashers
Cunard has already been moving in this direction through onboard programming. Its voyages regularly feature literary festivals, classical music performances, and themed crossings that turn the ship into a floating venue.
The Queen Mary 2 hosted Transatlantic Fashion Week, where designers like Bob Mackie and Christian Siriano presented shows at sea. Events like these reinforce the idea that passengers are stepping into a curated environment instead of a standard cruise schedule.
Adding a stylist before departure extends that same mindset beyond the ship. Guests prepare for specific moments, such as afternoon tea, formal dinners, and evenings in the ballroom, with guidance that matches the experience’s tone.
Behind the Strategy
Luxury travel brands across the industry are moving toward this kind of full-package experience. Ritz-Carlton launched its yachting brand in 2022, and Four Seasons announced its first yacht in March, signaling that hospitality companies see cruising as a natural extension of their ecosystem.
Cunard’s approach is noticeable because it relies on tradition while expanding the experience’s timeline. Instead of focusing only on onboard perks, it starts shaping the trip weeks in advance through wardrobe planning and personal styling.
There is also a commercial angle tied to the rollout. Guests booking Queens Grill accommodations can receive up to $500 in onboard credit for voyages between 10 and 20 nights if they book by June 3, 2026. Styling session requests must be submitted at least 60 days before departure, which adds another aspect of planning to the process.