The Underrated European Country That Offers a Better Value Than Italy
Italy is a popular destination for many travelers, since it’s renowned for its rich culture, stunning cities, and delicious cuisine. However, another European destination, Croatia, has also been gaining attention. It’s become a strong alternative for those seeking a similar Mediterranean experience without the steep prices and crowded tourist spots.
Croatia’s Charm Along the Mediterranean Coast

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Croatia and Italy are neighbors separated by the Adriatic Sea, and they share many similar features. Both have breathtaking coastlines, historic towns, and rich cultural heritages. Cities like Dubrovnik and Rovinj are often compared to Italy’s coastal gems, but with fewer crowds and more affordable prices.
Dubrovnik, for example, with its medieval city walls and panoramic views, is often referred to as the “Pearl of the Adriatic,” and it remains significantly more budget-friendly than comparable Italian cities like Venice.
Everything on a Budget
Italy is renowned for its rich history, marked by Roman ruins, Renaissance art, and centuries of cultural significance. Croatia boasts a similar historical allure, featuring ancient sites such as the Pula Arena and the historic old town of Split.
Croatia’s cultural sites are also more accessible and affordable to visit. Its history is influenced by several empires, including the Greeks, Romans, and Austro-Hungarians, which is evident in its architecture, food, and local traditions. Plus, in cities like Dubrovnik and Split, you can stay in charming hotels for a fraction of the cost compared to their Italian counterparts.
Dining in Croatia is also reasonably priced. You can enjoy fresh seafood, hearty stews, and delicious local wines without breaking the bank. For example, a glass of wine in Dubrovnik may cost you €4. Meals in Croatia are similarly affordable, with lunch at a local restaurant typically priced around €12.
Croatia’s Stunning Beaches and Islands

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Croatia’s coastline rivals the Amalfi Coast with its own set of idyllic islands and pristine beaches. With over 1,000 islands, Croatia’s beaches are less crowded and just as beautiful. Islands such as Hvar, Brač, and Korčula have crystal-clear waters and stunning shorelines.
Croatia’s beaches also cater to a range of interests, including family-friendly spots and secluded coves for those seeking peace and solitude. For those who enjoy water activities, Croatia’s coastline is ideal for kayaking, sailing, and island-hopping.
Croatia’s wine scene is equally impressive and gaining popularity. The country is home to several native grape varieties. The crisp Malvasia or the rich Plavac Mali are not only delicious but also relatively affordable. In fact, Croatia won 366 medals at the Decanter World Wine Awards in 2024.
Fewer Crowds, More Relaxation
One of the main advantages Croatia has over Italy is the number of tourists it attracts. While Italy sees upwards of 50 million visitors each year, Croatia’s tourism numbers are much lower, with around 15 million visitors annually. This means fewer crowds, less time spent in long lines, and a more relaxed atmosphere overall.