SuperShe Island: The Story of the Women-Only Private Resort in Finland
Private islands usually sell isolation. SuperShe Island sold a curated community, structured wellness, and a deliberately small social environment built around women connecting with other women.
Located off Finland’s southern coast in the Baltic Sea, the retreat became one of the most talked-about niche luxury wellness concepts of the late 2010s, then shifted from a physical destination into a global network after the property itself was sold in 2023.
The Vision Behind SuperShe Island
Image via X/TEM_uutiset
The story starts with entrepreneur Kristina Roth, a German-born business founder who built a successful consulting company in the United States before launching the SuperShe lifestyle platform. The platform focused on networking, travel, and community-building among professional women. After hosting retreats starting in 2017, she expanded the idea into a permanent destination by purchasing a small private island in the Finnish archipelago. The resort officially opened in 2018.
Demand was strong early. Before the island even fully opened, thousands of women reportedly applied to visit. Roth personally vetted early guest lists, sometimes conducting interviews before confirming attendance. The exclusivity added to the brand’s mystique, even while it sparked debate. In late 2023, the island property itself was sold, but the SuperShe community continued globally through events and retreats.
Location, Design, and Guest Experience
Geographically, the island lies near Raasepori, about 100 kilometers (roughly 62 miles) from Helsinki. Covering a little over eight acres, the property mixes rocky Baltic shoreline, dense pine forest, moss-covered ground, and open water views. Guests could reach the island without complex travel logistics, but once there, the environment was intentionally cut off from city pace and constant digital noise.
Capacity was always limited. Most reports list guest numbers at eight to ten women at a time, housed across four renovated luxury cabins. Design leaned heavily into Nordic minimalism. Timber-clad structures, large windows, and restrained interiors highlighted the surrounding landscape. Natural materials and simple layouts reinforced a quieter definition of luxury.
Wellness, Food, and Community Programming
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Daily life on the island revolved around flexible wellness programming. Activities commonly included yoga, meditation, kayaking, hiking, and traditional Finnish sauna use. Unlike many structured wellness resorts, participation was optional.
Meals reflected regional sourcing. Ingredients were typically sourced within roughly 100 miles of the island and often included local seafood, potatoes, berries, and herbs. Some menus combined Nordic local sourcing with broader wellness nutrition approaches such as paleo-style and Ayurvedic-inspired preparation.
Workshops expanded beyond physical wellness. Programming sometimes covered entrepreneurship, creativity, nutrition, and mental health. Guests often included founders, artists, academics, and writers.
Debate, Legacy, and Global Expansion
The women-only policy became the most debated part of the concept. The retreat framed it as creating an environment designed for comfort and focus. Critics sometimes raised concerns about cost, access screening, and guest vetting. The organization stated it welcomed anyone who identified as a woman, including members of the LGBT community.
The sale of the island in 2023 shifted SuperShe from a location-based destination into a broader global community. Events, retreats, and networking initiatives continued internationally. The physical island ultimately became proof that highly curated travel experiences can evolve into global identity-driven communities.