Quit Your Job Because You Can Get Paid $20K to Eat Feta Cheese
Jobs that pay for eating food usually exist in fantasies, but this position is official, publicly listed, and tied to a global marketing campaign. The opportunity arises five years after baked feta pasta triggered a nationwide surge in demand and propelled the cheese into a viral staple. It changed how feta appeared online and in home kitchens, and it is now being used as the foundation for a new paid role designed to recreate that level of attention.
The Job That Turned Feta Into a Career Move
Image via Getty Images/Mizina
The brand, Président, is officially hiring its first-ever Chief Feta Officer. This is a freelance role that pays $20,000 for the project, plus $10,000 to cover travel expenses. The assignment runs between November 2025 and June 2026, and it comes with one firm rule: salad is off the table.
The job exists to find the next big feta moment, and the brief centers on pushing the cheese beyond its predictable lane and into dishes that are unexpected and shareable. The selected person will travel, explore local food cultures, and develop five original feta-based recipes or concepts designed to generate online attention. This role involves creativity, content creation, and storytelling. The deliverables include social posts, photos, and videos that show feta working outside its usual routine.
Why the Salad Ban Is the Point
Image via Getty Images/Mizina
The salad ban sounds like a joke, but it’s not. Feta already owns its spot next to greens, and the real challenge is proving how flexible it can be elsewhere. Pasta, sandwiches, tacos, dips, pastries, and unexpected comfort foods are centered in this brief. The goal is not to create something fancy, but to make something sticky enough that people want to recreate it, share it, and debate it online.
Who This Is Actually For
The job description skips traditional credentials. There is no requirement for culinary school or professional kitchen experience. There must, however, be an evident love of food, a strong creative voice, and the comfort of sharing ideas publicly.
Applicants must have an active social presence, a valid passport, and be flexible enough to travel during the project window. United States citizenship is also required. The brand seeks someone who can identify emerging food trends and package them in a way that people want to watch and share.
The Bigger Brand Play Behind the Paycheck
Image via Facebook/Lactalis USA
This role exists for attention, but it is not random. Président Feta is at the top of the United States feta market and is produced and distributed by Lactalis USA, part of the world’s largest dairy group. The campaign reflects a clear push to keep feta culturally relevant in a food cycle that resets every few months.
Instead of launching another product or running a standard ad, the brand is betting on participation. It invites the internet to imagine itself in the role, even though only one person receives the title. People discuss the job, share the link, and mentally apply while scrolling, and the cheese remains front and center the entire time.
How to Apply Without Overthinking It
Applications opened on October 21, 2025, at 5:00 p.m. Eastern Time. The application exists on a dedicated site and asks candidates to explain how they would rework feta outside the salad space. The most effective entries will convey the idea in a simple, visual, and easy-to-understand manner within a few seconds. The campaign is built for shareability, and the application likely rewards the same instinct.