But how did Cali overthrow New York as the most important salsa city?
Albums from the genre started arriving via ship in the late 1960s. By the ’70s, salsa had overtaken the youth, as it had in the rest of Latin America. Giants like Afro-Cuban superstar Celia Cruz started attending festivals in the city.
In the 1980s, the city started promoting local bands, like Grupo Niche, which went on to write some of the genre’s most iconic songs. Not coincidentally, one of the group’s biggest hits is “Cali Pachanguero,” an ode to the city.
What set Cali apart from every other city, however, is that it didn’t move on from salsa as time went on. While still popular throughout the Americas (and elsewhere), other music genres like merengue and reggaeton started overtaking it in popularity. Not in Cali. Here, salsa continues to be the main genre.
The city now has the largest number of salsa schools in the world and holds many competitions as well as the World Salsa Festival.
Any aspiring salsa artist must also make it here. As the saying goes, if it’s not a hit in Cali, it won’t be a hit anywhere.