Denny’s is your typical bland chain restaurant that serves fairly tasteless food in a generic setting. Yet the company is beloved in the U.S.
So, why do Americans keep coming back? One, it’s convenient, given that many of its franchises serve breakfast food as well as lunch and dinner all day, every day. This makes it the perfect late-night or very early-morning place to grab a bite.
The other reason for Denny’s success is that it’s consistent. Humans are creatures of habit, and many of us prefer to go into a place knowing exactly what we’ll get (even if it’s decidedly “meh”) rather than try our luck somewhere new that could be even worse.
The chain’s claim to fame in terms of breakfast is its Original Grand Slam, which has all the ingredients for a big American breakfast: pancakes, bacon, eggs and sausage. Treat it as good hangover food, and you’ll be good. Just don’t expect anything great.